About

The Mash Up was launched in the summer of ’09 with a mission in mind to change promotional marketing and branding in the music industry while giving our city a bigger platform to expose their talents. We created this movement to set forth in breaking down barriers and to enlighten the masses through music, culture, and lifestyle.

Initially the site showcased local artists who were not getting the proper exposure and recognition in our city, nor nationally. We then launched a series of mixtapes to maximize the artists’ exposure. Together with our sister company, FUSE, we have consistently produced quality events. We took our blog to the next level by introducing our viewers to upcoming artists, breaking them nationally and globally.

Not only did The Mash Up establish a friendly relationship with local artists, but we also collaborated with them to set up live performances throughout Sacramento. We are also a team that is willing to give back to the community and set up fundraisers for schools that are in need of help due to hard economic times as well as other community events. The Mash Up provides endless articles with critiques from local shows and albums reviews, interviews with big time artists as well as local artists, newly released music videos, and current news and follow ups on artists.

Like our independent mixtapes,  in the near future we will introduce more innovative products and apparel to the underground and mainstream markets!